Organic reach and content marketing may not be enough to grow your business as quickly as you would like. In Africa alone, more than 500 million people use the internet regularly. The average person spends over 24 hours per week on the Internet, and younger people spend over 50 hours online each week. Even 66% of people over 65 are using the Internet. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales.